Stockholm, Sweden – Suiso Power is thrilled to unveil its new corporate branding and logo designs, marking a significant milestone in our journey towards sustainability and commitment to addressing climate change.
“As a company deeply committed to sustainability, we are delighted to unveil our new branding, which reflects our vision for a more eco-conscious and sustainable future,” said Kieron Loy, Group Marketing and Sales Manager. “This marks a pivotal moment in our corporate journey, as we continue to innovate and integrate sustainable practices into every aspect of our business.”
“It has taken over a year to craft a distinct identity for our business. We meticulously considered names for both the company and our hydrogen fuel cell stack. After many discussions between our CEO Mike Chen and I, we settled on Suiso for our company, and Puro for our hydrogen fuel cell stack”. “In Japanese, Suiso means hydrogen and Puro means pure, from the Latin “Purus”.
The full Corporate Logo
“We wanted a strapline and marque that would succinctly link transport, our ethos, and the transition to decarbonisation nicely together, “Driving Purity” was born”. “But designing the perfect marque for our logo proved to be elusive, then, unexpectedly, Mike came across an ancient Japanese and Chinese symbol for water. This inspired the marque we have today”.
The transition from ancient symbol to our distinct marque.
The Suiso marque can be used as a stand-alone brand asset.
Inspired by the ancient Chinese and Japanese symbol meaning for ‘water’, the Suiso marque also reflects motion and roadways with a subtle nod to transportation. The energy in the colour palette references our innovation in hydrogen and the electric automotive industry.
Puro
For media inquiries, please contact:
Kieron Loy
[email protected]
+46 (0)70 670 8094
Suiso Power
We are an international company with deep roots and a rich heritage in Sweden, coupled with a pool of talented engineers and specialists’ staff in Japan. Both locations are home to our state-of-the-art facilities that include, R&D, Laboratories, Testing and Production. We specialise in developing and manufacturing high-performance hydrogen fuel cells for the automotive industry and other sectors. We provide Innovative and Reliable Fuel Cell Solutions for a Cleaner World, Driving Purity.